All programs Search marketing

Basic SEO

Learn keyword research, on-page optimization, search-friendly content, and practical reporting fundamentals.

Program overview

What you'll work on

Build useful skills through guided practice and real-world examples.

  • Learn keyword research, on-page optimization, search-friendly content, and practical reporting fundamentals.

Your learning journey

A structured path from learning to practice

The GRA pathway combines guided training, an eligibility-based internship stage, and career preparation.

01

Training — Weeks 1–3

02

Internship — Weeks 4–6 (subject to eligibility and placement)

03

Career Success — Weeks 7–8

Internship preparation

GRA-managed internship phase during Weeks 4–6; participation, placement, milestones and completion require separate eligibility and approval.

Career Success support

GRA-managed Career Success phase during Weeks 7–8, including career preparation and job-search support. Employment is not guaranteed.